About Us

Company History

theBalm Cosmetics boasts a complete line of makeup, skin care, hair care and nail polish. With a "beauty in five minutes" philosophy, theBalm's multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company's wearable colors and fantastic formulas allow women to release their inner artist so they can look and feel fabulous.

In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time and if she needed them, other women did too... Marissa decided to indulge her cosmetic curiosities; she got on Amazon where she bought 11 books on how to make makeup and started mixing in her kitchen. "I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a website." She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents...and theBalm was born. Fast forward eleven years, you can now find theBalm's Paraben and Cruelty-Free products worldwide.

talc-free shadows & blushes . paraben-free . cruelty-free

Why The Balm

Cruelty Free

We believe that you are worth looking gorgeous, but not at the cost of an innocent life. The Balm strictly follows the rule of no animal testing, which only few cosmetic brands in the world stick to. We are safe for animals and any other living creature in the world.

Paraben Free

Side effects are not an issue with The Balm's products because it's paraben free. The Balm does not use any preservatives to increase the durability of its products, whereas its products have natural ingredients which allow them to last longer and be side effects free.